Virgin Atlantic & virgin holidays
Selected projects
I worked closely with Virgin Atlantic and Virgin Holidays to support them with social concepting and digital branding over the course of two years across various projects!
Virgin Atlantic
Merry Christmas from Virgin!
Virgin Atlantic wanted to send a message to their customers this year via their social channels : Merry Christmas!
I concepted a 'gamified' Instagram Story which would allow for some interaction with the brand, and for a couple of posts to support.
I then illustrated, animated and produced a content series. A simple, fun and creative answer to a brief!
Virgin Atlantic & virgin holidays
Pride Flight 2019
To mark Virgin Atlantic and Virgin Holidays 10 years of LGBTQ+ support we launched Pride Flight - the world's first specially chartered flight to celebrate queer culture at 30,000 feet. The flight was staffed by LGBTQ+ pilots and crew, with a host of British LGBTQ+ 'royalty' aboard. The campaign sold out an entire plane in under three hours.
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To support this huge PR campaign on Virgin's social I concepted a huge amount of content to promote the flight across all their social channels as well as engage people and build brand love.
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I concepted, wrote the script, storyboarded, co-produced and edited/graded a short tongue in cheek video of one of the drag queens from the main PR video acting out a typical ‘make up’ tutorial featuring some top tips on how to stay fabulous at 30,000 ft.
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I then shot and created a series of tailor-made assets to support this video reactively throughout the campaign.
Pride Flight 2019
To tease the campaign on social I also concepted, illustrated then animated a video content series. The client loved these so much we were asked to transform them into giphy stickers for instagram stories to really make the most of them on social.
Sao Paulo Flight 2020
The success and reception of the Pride flight giphy stickers on IG was followed up a year later by the client who specifically asked me to commission a couple of stickers for a Sao Paulo flight launch. The theme of this flight was focussed on carnival and was to feature cabin crew salsa dancing on board.
