BRANDING PROJECTS
After many years working in digital and social media, the last couple I have had the opportunity to work on some beautiful branding projects which have allowed me to focus on more traditional and core design values. It's been a joy - here are a couple of projects in which I was lead designer.
Project
mongma
rama
World Land Trust
Campaign Branding
*Tear-inducing* branding work for the World Land Trust's Mongma Rama Campaign, saving the elephants, the pangolins and many more...
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With a creative team we concepted the name "Project Mongma Rama", which is the elephant paths as they're known in the Garo Hills of India. Each element of the logo design is a flora or fauna found in the Garo hills. The sub-title runs up the side of the logo to represent a spine.
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This branding ran across digital, social, print, OOH and the Garo "Save what they see" campaign. It became more of a key piece of imagery rather than the supporting logo originally briefed.
The results achieved 100% of the donation targets raised - an amazing and rewarding project to be a part of.
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