A dream client for me - feminist, body positive, optimistic at heart. Essity have some pretty concrete brand guidelines for Bodyform, but that hasn't stopped me having fun with it! 

For the Periodsomnia campaign, I was able to push the typographic treatment, patterns, alongside some pretty trippy edits from their TVC. Always on/ reactive single assets has allowed me to take on a more playful approach with hand and digitally drawn illustrations.