Lavazza are one of the official sponsors of London Fashion Week, and during S/S 2017 - A/W 2018 I worked closely with an editor to concept the content plan for Lavazza's social media channels in anticipation of the event.

 

I then photographed the content at LFW and live edited, concepted and designed short videos and live posted the content across Lavazza and LFW social channels. These captured the atmosphere of the event and role of the Lavazza in a stylish and subtle way which visually aligned with their digital art direction seamlessly.