HSBC
Open banking
As HSBC launched it's new Open Banking app, they asked for support on social by helping customers understand more about Open Banking and how it works.
We sent out a series of questions on Twitter to find out what customers most wanted to learn more about in this confusing field.
For the highest rating question we responded with an animated 'infographic' video explaining the answer in a visually engaging way.
My role was to concept, storyboard and develop the art direction for this. I then illustrated it responsively in just two days for two answers, working closely with an animator as I went. It was a tight deadline, but it kept it reactive, exciting and social at heart.
From story board to completion
Once the left side of my brain struggled & deciphered with understanding open banking, I sketched out the full storyboard response for each twitter poll.
Within 24 hours the client had signed this off and I had illustrated the final piece, collaborated with an animator, consumed several coffees and the videos were live on social.
